UX is not new!


User Experience (UX) Design is a field of design that deals with the design of digital products and services that are easy to use and provide an enjoyable experience. The goal of UX design is to create products that are user-friendly and meet the needs of users.

The roots of UX design can be traced back to the early days of computing when machines were large, clunky, and difficult to use. In those days, the primary users of computers were academics and researchers who were comfortable with complex technology, so usability was not a priority.

However, as computers became more widespread in the workplace and home, the need for more user-friendly interfaces became apparent. In the late 1970s, researchers at Xerox’s Palo Alto Research Center (PARC) began working on what would become the first modern GUI (Graphical User Interface), which would later be emulated by Apple for its Macintosh computer.

The Alto, created in 1973 by Xerox PARC

The launch of the Macintosh in 1984 marked a turning point in UX design. With its intuitive and user-friendly interface, the Macintosh made computing accessible to the masses, sparking a revolution in how people interacted with computers.

You might think that the history of UX goes back only a few decades, but you might be wrong.

UX may seem new, but it’s not.

For over 120 years. the field has evolved and has had many names:

  • human performance (HP)
  • human factors engineering (HFE)
  • human-computer interactions (HCI)
  • user-centered design (UCD)
  • human-centered design (HCD)


Fredrick W. Taylor, a mechanical engineer, designed custom tools to improve usability and increase steel workers’ productivity.


Frank and Lillian Gilbreth, industrial engineers, observed workers’ repetitive motions to design techniques to do things in fewer steps.

Lillian Gilbreth improve the design of kitchen appliances with woman in mind.


Alphonse Chapanis, PhD, a psychologist evaluated airplane cockpits, after several runway crashes were blamed on “pilot error.”

Controls were easily confused because of their proximity and similar shape, so he redesigned them to be distinguishable by touch alone.


John E. Karlin, an industrial psychologist, conducted user research on people’s ability to memorize 7 digits, which led to the US’s telephone numbering system changing from exchange names to all-numeric (ANC).


Paul Fitts, a psychologist, developed the predictive model, “Fitts Law.


George Miller, a cognitive psychologist, proposed the cognitive law, “The magical number 7, plus or minus two.”


Michael Scriven documented formative and summative evaluation methods, which are now used in UX research.


Ericson and Simon published a paper about Think Aloud Method which is used in usability testing.


Alphonse Chapanis, et al suggested that observing 5-6 users will reveal most problems in a usability test.


The first HCI conference was sponsored by Human Factors Society and the Assoc, for Computing Machinery (ACM).


Carnegie Mellon and Xerox PARC published the seminal book, “The Psychology of Human Computer Interaction.”


Ben Shneiderman, a computer scientist, published the design principles, “8 Golden Rules of Interface Design.”


Psychologist Don Norman, PhD, who coined the term User Experience (UX) in 1993, published the book, “The Design of Everyday Things.”


Jacob Nielsen, PhD, published “10 Usability Heuristics for User Interface Design.”


A Group of architects, product designers, engineers and environmental design researchers compiled the “Principles of Universal Design.”


Usability become an international standard (ISO 9241 pt 11) defined as the degree of a system’s “efficiency, effectiveness & satisfaction.”


Section 508 standards were published in the US, requiring public-facing government websites to have accessible content. It now now references WCAG standards.


UK’s Commissions for Architecture and Built Environment create a set of inclusive design principles.

There are many other people and achievements that have contributed to what we now call UX.

The Rise of Web-based UX Design

The advent of the World Wide Web in the early 1990s brought a new set of challenges for UX designers. Websites were initially designed primarily for desktop computers, with little thought given to how they would be accessed on different devices, such as laptops, smartphones, and tablets.

Web Design - uixwithme

As the use of mobile devices grew, UX designers had to adapt to the challenges posed by a small screen size, limited processing power, and slow internet connections. The development of responsive design, which allows websites to adapt to different devices’ screen sizes, was a major breakthrough in this regard.

The Emergence of User-Centered Design

The 1990s also saw the emergence of user-centered design methodologies, which placed the user at the center of the design process. Rather than designing products based solely on technical requirements, user-centered design involves research into user needs, behaviors, and preferences to create products that are more intuitive and user-friendly.

One of the pioneers in this field was Don Norman, who coined the term “user experience design” in the 1990s while working at Apple. Norman’s book, “The Design of Everyday Things,” remains a seminal work in the field of UX design and is still widely cited today.

The Development of Design Thinking

The 2000s saw the emergence of design thinking, a problem-solving approach that combines empathy for the user with iterative prototyping to create innovative solutions. Design thinking has become a popular methodology in UX design, as it emphasizes the importance of empathy and collaboration in the design process.

The Development of UX Research

As UX design has become more important in the digital age, the need for UX research has also grown. UX research involves gathering data on user behavior and preferences to inform the design process. This research can take many forms, from user surveys and focus groups to more sophisticated techniques such as eye-tracking and A/B testing.

The Future of UX Design

User experience (UX) design has evolved significantly in recent years, driven by advancements in technology and changing user behavior. As we look to the future of UX design, it’s clear that designers will need to continually strike a balance between incorporating new technologies and meeting the needs and preferences of users.

One of the key trends in UX design is the use of artificial intelligence (AI) and machine learning. These technologies enable designers to create more personalized, innovative user experiences that adapt to individual preferences and behavior. For example, AI-powered chatbots can provide customized customer service based on previous conversations, while machine learning algorithms can analyze user data to suggest products or updates that may be of interest.

Photo credit: Jasper AI

However, as AI and machine learning become more prevalent in UX design, it’s important to remember that they must be used responsibly and ethically. These technologies’ impact can be profound, and as designers, we must consider the potential consequences on user privacy, data security, and bias.

Another trend in UX design is the increasing importance of multi-device experiences. As users continue to switch between desktop computers, smartphones, and tablets throughout the day, designing an experience that seamlessly transitions between each device is essential. Designers must take into account not only the various screen sizes and resolutions but also user behavior and preferences on each device.

With the rise of the internet of things (IoT), UX design is becoming even more complex. Smart homes, wearables, and connected cars all offer opportunities for designers to create innovative, personalized experiences. However, with so many devices and touchpoints, it’s crucial to maintain consistent branding and design across all platforms while accounting for the unique needs and limitations of each device.

Perhaps one of the most exciting trends in UX design is the growing focus on inclusivity and accessibility. From designing for individuals with disabilities to accommodating users with low bandwidth, designers must prioritize making their experiences accessible to the widest range of users possible.

Inclusivity goes beyond just accommodating physical disabilities, though. Designers must also address cultural differences, language barriers, and other factors that may influence how users interact with technology. As UX designers, we must strive to create experiences that are inclusive to all users, regardless of their background or context.

Of course, none of these trends can be successful without a deep understanding of user needs and preferences. As technology continues to evolve, the fundamentals of UX design remain the same. Understanding how users interact with technology, what they expect from an experience, and what their pain points are is essential to creating effective and engaging user experiences.

The future of UX design is exciting, but it also poses many challenges. Incorporating new technologies, designing for multiple devices and touchpoints, prioritizing inclusivity and accessibility – all while keeping user needs at the forefront – requires a careful balance of technical expertise and user-centered design.

The most successful UX designers of the future will be those who can navigate these challenges end-to-end. By staying up-to-date on emerging trends, continually educating themselves, and prioritizing the user throughout the design process, they will be able to create innovative, effective, and inclusive experiences for users across the globe.


The history of UX design is relatively short, but it has already been significant impact on the digital world. From the early days of GUI interfaces to the rise of mobile devices and the emergence of user-centered design and design thinking, the field of UX design has evolved rapidly to meet the ever-changing needs of users.

As technology continues to evolve, the role of UX design is likely to become even more critical. With new design challenges and opportunities emerging every day, UX designers must continue to adapt and innovate to create products that deliver the best possible user experience.