How much do you know about colors and the mood and influence they can have?
Colors can have a broad implication on your brand. This article touches on the positive and negetive sides that colors portray and also included are design application of colors.
Blue
The color blue, considered the favourite color of most, inspires wisdom and tranquility, and reduces fear and tension.
Positive sides:
- Peacefulness
- Honesty
- Calmness
- Dependability
Negative sides:
- Boring
- Anxiety
- Conservative
- Depression
Design application:
Best used for social platforms (examples are Twitter, Facebook, LinkedIn).
Yellow
Considered the most visible color, it is often used for warning notifications. It also resonates with the left, logical side of the brain. Just like the red color, it quickly catches attention.
Positive sides:
- Positivity
- Warmth
- Clarity
- Excitement
Negative sides:
- Frustration
- Nervousness
- Anxiety
- Anger
Design application:
Best used for travel, food, creative fields (examples are Snapchat, McDonalds, postmates).
Red
Red is one of the most visible colors due to its long wavelenght. It is associated with strong emotions and catches attention quickly – a person why it is often used for warning signs.
Positive sides:
- Energy
- Power
- Courage
- Love
Negative sides:
- Aggressiveness
- Anger
- Danger
- Negativity
Design application:
Best used for energy-related products, sports, cinema (examples are YouTube, Netflix).
Green
Green is assosiated with a positive outcome. It is highly connected to both nature and money.
Positive sides:
- Growth
- Healing
- Harmony
- Relaxation
Negative sides:
- Jealousy
- Envy
- Boredom
- Greed
Design application:
Best used for food, health industry, banking, fitness (examples are Spotify, Whole Foods, Starbucks).
Purple
Purple is considered a color that represent rarity, wealth and uniquness due to its scarcity in nature. It also has a tone that promotes connection with our deeper thoughts.
Positive sides:
- Nobility
- Imaginative
- Wisdom
- Ambition
Negative sides:
- Frustration
- Immature
- Impractical
- Decadence
Design application:
Best used for luxury products, tech industry, finance, religon (examples are Yahoo!, Milka, Twitch).
Orange
Considered an energic and enthusiastic color. Orange promotes warmth and cheerfulness, along with activity and creative thinking.
Positive sides:
- Courage
- Self-confidence
- Enthusiasm
- Vitality
Negative sides:
- Impatience
- Superficial
- Pessimism
- Rudeness
Design application:
Best used for sports, sales, creative industry (examples are Dunkin, Amazon, Headspace).
Black
Black color suggests sophistication and luxury. But it can also be associated with sadness and negativity.
Positive sides:
- Elegance
- Comfort
- Power
- Sophistication
Negative sides:
- Mystery
- Sadness
- Anger
- Evil
Design application:
Best used for luxury products, fitness, photography (examples are Nike, Apple, Adidas).
