The psychology of colors and application in UI design

Khashayar Shomali

Khashayar Shomali

Senior UI/UX Product Designer.

How much do you know about colors and the mood and influence they can have?

Colors can have a broad implication on your brand. This article touches on the positive and negetive sides that colors portray and also included are design application of colors.

Blue

blue color

The color blue, considered the favourite color of most, inspires wisdom and tranquility, and reduces fear and tension.

Positive sides:

  • Peacefulness
  • Honesty
  • Calmness
  • Dependability

Negative sides:

  • Boring
  • Anxiety
  • Conservative
  • Depression

Design application:

Best used for social platforms (examples are Twitter, Facebook, LinkedIn).

Yellow

yellow color

Considered the most visible color, it is often used for warning notifications. It also resonates with the left, logical side of the brain. Just like the red color, it quickly catches attention.

Positive sides:

  • Positivity
  • Warmth
  • Clarity
  • Excitement

Negative sides:

  • Frustration
  • Nervousness
  • Anxiety
  • Anger

Design application:

Best used for travel, food, creative fields (examples are Snapchat, McDonalds, postmates).

Red

red color

Red is one of the most visible colors due to its long wavelenght. It is associated with strong emotions and catches attention quickly – a person why it is often used for warning signs.

Positive sides:

  • Energy
  • Power
  • Courage
  • Love

Negative sides:

  • Aggressiveness
  • Anger
  • Danger
  • Negativity

Design application:

Best used for energy-related products, sports, cinema (examples are YouTube, Netflix).

Green

green color

Green is assosiated with a positive outcome. It is highly connected to both nature and money.

Positive sides:

  • Growth
  • Healing
  • Harmony
  • Relaxation

Negative sides:

  • Jealousy
  • Envy
  • Boredom
  • Greed

Design application:

Best used for food, health industry, banking, fitness (examples are Spotify, Whole Foods, Starbucks).

Purple

purple color

Purple is considered a color that represent rarity, wealth and uniquness due to its scarcity in nature. It also has a tone that promotes connection with our deeper thoughts.

Positive sides:

  • Nobility
  • Imaginative
  • Wisdom
  • Ambition

Negative sides:

  • Frustration
  • Immature
  • Impractical
  • Decadence

Design application:

Best used for luxury products, tech industry, finance, religon (examples are Yahoo!, Milka, Twitch).

Orange

orange color

Considered an energic and enthusiastic color. Orange promotes warmth and cheerfulness, along with activity and creative thinking.

Positive sides:

  • Courage
  • Self-confidence
  • Enthusiasm
  • Vitality

Negative sides:

  • Impatience
  • Superficial
  • Pessimism
  • Rudeness

Design application:

Best used for sports, sales, creative industry (examples are Dunkin, Amazon, Headspace).

Black

black color

Black color suggests sophistication and luxury. But it can also be associated with sadness and negativity.

Positive sides:

  • Elegance
  • Comfort
  • Power
  • Sophistication

Negative sides:

  • Mystery
  • Sadness
  • Anger
  • Evil

Design application:

Best used for luxury products, fitness, photography (examples are Nike, Apple, Adidas).

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Khashayar Shomali

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