Apple’s UX Mistake

Khashayar Shomali

Khashayar Shomali

Senior UI/UX Product Designer.

Apple’s new feature “Dynamic Island” looks like an amazing update.

But, is it really amazing? Well, not really.

Whats is “Dynamic Island” Feature?

The Dynamic Island is an interactive notch that surrounds the iphone’s front camera and FaceID sensor. It doubles as a hub for alerts, notification, and app shortcuts, and can change in a appearance.

The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage of the Dynamic Island.

Apple’s Dynamic Island Is Not Really Amazing 😒

The reason is thumb zone:
According to Steven Hoober’s research
75% of users touch the screen with only one thumb.

Smartphones Handhold

As our screens got bigger, the top part became virtually impossible to touch without adjusting your phone.

“Dynamic Island” is in Red Area! It’s not an easy to use feature.

Apple's Dynamic Island Feature

Design is not just what it looks like and feels like.

Design is how it works.

“Steven Paul Jobs”

Do you know what is UX design?

Did you know UX design is not new?

Bonus Reason Finger Stain on Camera

Users can touch on camera when they trying to click buttons. It can cause a smudged image!

Is it really a mistake?

A massive company like Apple can make a mistake such a big is this?

They wanted to fix their front-camera problem but, the solution is not solving the root cause.

You can read more about “Dynamic Island Feature” at Apple newsroom